Premier League club Tottenham Hotspur officially announced their new enhanced club logo, remastering the club’s identity to align it with their rich history and heritage as a football institution since 1882. The new club badge is crafted after taking into consideration the insights of 300 players, staff and fans and understanding the significance of Tottenham Hotspur as a club for them.
The Spurs’ new badge is designed to align with the evolving digital environment such as Social media, websites and digital mediums. Also, the famous Cockerel symbol of North London has gained the redefined look of a silhouette version. They have also reintroduced the Tottenham Hotspur FC monogram adding another layer of nostalgia to the logo, with all the changes, it now offers a fresh and minimalistic touch to it.
The club published a statement that read: “Our new identity enables a more playful, daring approach for the Club’s brand across the multitude of platforms on which it now features, with a particular focus on clarity in digital environments.”
“The world-famous cockerel stands prouder than ever and is supported by a silhouette version, along with the reintroduction of the THFC monogram and new colours, patterns and hallmarks linked to the Club’s heritage.”
“We have removed the curved ‘Tottenham Hotspur’ text from beneath the cockerel. This enables us to increase its scale across different environments and stand proud as a true icon for the Club.” the statement added.